The Greenwashing Epidemic
In the past few years, greenwashing, or deceptive labeling has been very prevalent in the food industry. For example, depending on the protocol of a company, only 25% of the ingredients in a product may need to be sourced locally in order to label it as "Locally Sourced Ingredients" Finding a farm that is transparent and honest in everything they do is the key for you as a consumer to avoid getting tricked into buying something that is not what it appears to be.